Taroudant, nicknamed “the little Marrakech”, is a jewel of southern Morocco that, although less known, has a traditional charm that seduces all visitors.
Framed by the imposing High Atlas Mountains and surrounded by an impressive wall, this city offers an authentic and peaceful Moroccan experience, perfect for exploring in a day.
A stroll through the medina
One of the great attractions of Taroudant is its medina, much less touristy than other cities like Fez or Marrakech.
Here, getting lost among narrow streets, local artisans and traditional stores becomes an immersive experience. The medina of Taroudant is alive, but without the extreme bustle of large urban centers, allowing you to enjoy its corners calmly.
The ramparts of Taroudant
Taroudant is surrounded by one of the best preserved ramparts in Morocco. With about seven kilometers long and multiple monumental gates, such as Bab el-Kasbah or Bab Taghout, these adobe ramparts are an emblem of the city.
A walk around them, or even by horse-drawn carriage (a typical activity for visitors), allows one to admire the solidity of this fortification built in the 16th century during the Saadian dynasty.
The souks: tradition and color
Taroudant has two main souks: the Arab Souk and the Berber Souk. In both you can find a wide range of local products, from hand-woven carpets to spices, ceramics, silver jewelry and leather goods. The best thing is that prices are usually lower and fairer than in more touristy cities, and bargaining, although present, is not as insistent.
The relaxed atmosphere allows you to chat with the vendors, learn about their products and purchase unique souvenirs of southern Morocco.
Assarag Square
This square is the social heart of Taroudant. Similar to the famous Jemaa el-Fna in Marrakech, although smaller and more relaxed, in Assarag square you will see how locals, musicians, merchants and tourists gather.
It is ideal to sit on a terrace with a mint tea and watch life go by. As evening falls, it comes alive and becomes the perfect setting to experience the essence of the city.
Visit the animal market
If your visit coincides with a Sunday, you will have the opportunity to see the weekly animal market. Although it is not a typical tourist attraction, it is an authentic window into rural life in southern Morocco, where farmers and traders meet to buy and sell livestock.
The Claudio Bravo Palace
On the outskirts of Taroudant is the Claudio Bravo Palace, a residence-museum of the Chilean painter of the same name, who lived in the city for decades.
The house is spectacular, decorated with art, tapestries, antiques and surrounded by a stunning garden overlooking the High Atlas.
Connection with other routes
Although Taroudant is not usually included in the most conventional routes, it is a perfect stop if you are exploring the south of Morocco. Its authenticity and relaxed atmosphere make it an excellent alternative for those who want to see the country off the beaten track.
If you are planning a trip to Morocco for the first time, you may prefer to start with cities like Tangier, Tetouan or Chefchaouen, ideal for a first contact with the country. In that case, you can take a look at Almanatour’s Morocco Getaway, a tour that covers the best of northern Morocco and will leave you wanting to explore lesser-known places like Taroudant.
How to get to Taroudant?
Taroudant is located about 80 km from Agadir, which makes it easily accessible from this coastal city. You can get there by rental car, bus or cab. The journey takes about 1 hour and 30 minutes.
What is the best time to visit Tarudant?
Spring (March to May) and autumn (September to November) are the best times to visit Taroudant, as temperatures are more pleasant. Summer can be very hot, and winter, although mild, has cold nights.